All work is written to order. In particular, there were changes in the purchases of beverages among Change4Life families, who favoured low-fat milks and low-sugar drinks, 44 per cent of primary schools, hospitals, general practices, town and village halls, childrens centres, pharmacies, nurseries, libraries and leisure centres displayed Change4Life materials, Over 25,000 local supporters used Change4Life materials to help them start conversations regarding lifestyles, with over 1 million people, NHS staff ordered over 6 million items of Change4Life material to distribute to the public, Primary schools generated over 50,000 sign-ups to Change4Life, LAs and PCTs joined up their own activities and created new ones, such as street parties and roadshows, 1.5 million in spend from other government departments, A further 7.5 million of national partner activity, 12,457,572 in free media space for the launch, 532,393 in free media around the sponsorship of Channel 4s The Simpsons, 200 million in commitments by the Advertising Association consortium, Embedding Change4Life within the broader policy context. 2.) Change4life is a society-wide movement that has the aims to prevent people from becoming overweight by encouraging them to eat better and move more. Poor decision-making. When you spend time reflecting on your strengths and weaknesses, you get to know your true self better. The team would advise others contemplating such a programme to: Do you have a question about social marketing? Public speaking. For intervention-there will be integrated education and service delivery. It was published in a report that it is urgent to act on the obesity crisis now as it was predicted that 9 out of 10 adults will be obese by 2050. It has also provided a rallying call for those already working in the area, The How are the kids? mechanism was the entry point into Change4Life for 63 per cent of those who joined. In January 2009, Change4Life was launched officially to the public with television and print advertising, an information line and a campaign website. If I'm on a project, I'm going to make sure to stick with it to the bitter, bloody end." Although this might sound like a strength, it's actually a weakness in disguise! 'Five-a-day' is perhaps the best known of all the government's health messages and, as such, it can be seen as one of the most successful. Some examples of strengths you might mention include: Enthusiasm Trustworthiness Creativity Discipline Patience Respectfulness Determination Dedication Honesty Versatility When you complete this list, choose three to five of those strengths that match what the employer is seeking in the job posting. since 2003, Your NursingAnswers.net purchase is secure and we're rated User Profiles. Delivered online and by post, this programme would provide encouragement, information and support for families to get their children eating better and moving more. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. There are now penalties and fines for those who do not abide by the law, some of these fines are as follows: if someone is caught smoking in smoke free premises or in work vehicles will have a fixed penalty of 50 or a maximum of 200 if they are convicted by court. The changes will be in place in 2013 and in the following year all hospitals will be foundation trusts, which will mean that hey will be controlling their own budget and have control. Professional weaknesses and strengths have many examples with diplomatic answers. 4. (Politics, 2011), The factors that are behind the poor sexual health of Britain have been debated and there is no single suggestion. The boundaries that were set for registering with the GP are not in use any more and now they can choose whichever doctor they wish. Intranet Activity. The next phase would help people recognise that their own families may be at risk of developing obesity because of their current behaviours. In your student application or interview, you can share an instance where your openness to criticism helped better your performance. Do you collect any personal data of the users of the app? Ability to lead industry change. (BBC, 2011), The British Medical Association believe that the government are taking a big gamble with the changes to the NHS and others have just stated that the health service will not be able to do what they are expected to do and that the new changes have a big risk of failing. So clearly there is a potential of success and recent signs have shown that the public are on board with such initiatives. These insights on diet and activity have underpinned national and local service design, in addition to the development of the social marketing programme. (Martin, 2008), The Health Survey for England, which was carried out by the NHS has raised fears that smokers are now simply smoking at home which is now putting children at risk. SWOT analysis assesses internal and external factors, as well as current and future potential. January 3, 2014 The new Change4Life advertising campaign focuses on small dietary swaps families can make to reduce their total calorie intake. Find support, ask questions and share your experiences with 350,000+ members of the diabetes community. Going forward, therefore, the team plan to focus more on government channels and de-prioritise paid-for distribution channels, making the campaign more cost-effective. Change4Life is a health awareness campaign that focuses on the daily changes that most people in the UK can make to improve their health in the short and long term. A further 90,000 people received a lower-cost electronic version of the CRM programme. The 2008 Healthy Weight, Healthy Lives: A Cross Government Strategy for England announced 372 million for a major cross-government programme of measures, including increased funding for pregnancy and early years, promoting a culture of healthy eating in schools and building more cycle lanes and safe places to play. 6. My strengths : wise, math-minded, curious, motivated, learning, open-minded, trustworthy My weaknesses : LAZY, IMPULSIVE, EASILY DISTRACTED, PROCRASTINATOR, IRRESPONSIBLE, SLOPPY, RECKLESS, DISORDERLY, WASTEFUL, NAIVE, STUBBORN, GREEDY, SLOW, VAGUE, IMPATIENT SOMETIMES. (Everett, 2009), They have stated that they were behind in their target which was to halve the under 18 conception rate by 2010 and also another aim which they need to do is to lower the rates of abortion and repeat abortion as they remain high in people under the age of 25. The campaign points out that a 2 litre bottle of fizzy pop typically contains around 52 lumps of sugar. There may also be a few short/long term side effects to some vaccinations. With that in mind Dan Einzig believes that Change4Life is a small start to a long-term solution: This campaign is just one part of a larger picture in society, which is underpinning peoples interest and education in what they eat and drink. Here are some of the strengths and weaknesses you can use in your HR interview: 5 Strengths for HR Interview to Land Your Dream Job Clarity Determinate Organization Skills Patient Polite and Honest 5 Weakness for HR Interview to Land Your Dream Job Perfectionist Introverted Stressing too much to complete work before the deadline Procrastinator The second phase was launched in 2010 which shifted the focus onto Chlamydia with the warning that this has no symptoms and can be passed on without people knowing. The CRM programme should have been ready to go out to families as soon as they joined Change4Life, Develop more products for professionals, such as teachers and doctors, who have a professional interest in combating obesity. Contrary to initial expectation that local supporters would come primarily from the voluntary sector and community-minded individuals (many parents themselves), 70 per cent are LA public sector workers. (BBC, 2011), GPs will be expected to publish yearly reports of their performance. (Department of Health, 2010), The Change4Life campaign started in January 2009 and started by targeting young families with children aged 5-11 years. The programme has produced targeted interventions and materials for pregnant women and parents of children under the age of two (under the Start4Life sister brand, which launched to the public in January 2010), for ethnic minority communities (a bespoke campaign launched in late 2009) and for middle-aged adults (a campaign targeting 45- to 65-year-olds launched in February 2010). NHS certified education, meal plans and coaching to lose weight, reduce medications and improve your HbA1c. Info: 4302 words (17 pages) Nursing Essay Knowledgeable - Debaters rarely pass up a good opportunity to learn something new, especially abstract concepts. (Smokefree, 2007), The smoking ban has triggered the biggest fall in smoking ever seen in England. As part of this new approach, the Great Swapathon campaign was launched in January 2011, which aims to urge families to swap at least one unhealthy habit for a healthier one. The change that raises the most eyebrows is the case with the swap of butter for low fat spreads. Ability to innovate. Competitive, Disorganized, Limited experience in a nonessential skill, Not skilled at delegating tasks, Not skilled at . Registered in England with company number 07856984, Website design & development by 54 Degrees, Yes, please send me social marketing tips and news by email, The campaign reached 99 per cent of targeted families, 413,466 families joined Change4Life in the first 12 months, Over 44,833 families were believed to still be involved with Change4Life after 6 months, Over 1.9 million responses (postal, online, face-to-face, telephone) were received in year one, Create a societal movement in which everyone plays their part, helping to create fundamental changes to those behaviours that can lead to people becoming overweight and obese, Create a segmentation model that would allow resources to be targeted to those individuals most in need of help (i.e. Interactive communication is the key requisite of a campaign on social media. It has been found that more than two billion fewer cigarettes were smoked and 400,000 people have quit smoking since the ban was introduced, researchers have said that this will prevent 40,000 deaths over the next 10 years. The campaign aims to create a culture change where stakeholders and consumers are equipped and have the confidence in engaging in conversations about sexual health and relationships. Recognizing this the Government have launched a new TV campaign under their Change4Life scheme, highlighting the levels of sugar, fat and salt in everyday foods. 2. Change4Life is the British Government's flagship brand focused on tackling childhood obesity. . There are three high-level themes to the evaluation programme: In February 2010, the Government published a full evaluation report of the first year of Change4Life. In a study conducted by Professor Nick Finer of the Royal College of Physicians showed that in France similar measures led a drop of 2.6% in overweight children from 2000 to 2007. (Pharmaletter, 2010), Some advantages of the proposal have been put forward such as that the white paper shows a move towards greater doctor and patient influence over clinical decisions. It is believed that the expansion of NICEs remit which promotes best practice is a high priority for the future of the NHS than the narrow cost effectiveness calculations on new medicines that it is currently conducting. A pattern I've noticed throughout my career is that I often feel I could have done more, even if objectively, I've done well. Rather than a trend (which somehow suggests it might be short lived) I see this as more of a cultural evolution or on-going long-term change., By Mahir Prasad Strengths and Weaknesses of Functionalist And Conflict Theories. Some experts though believe that shocking the consumer isnt the most effective way forward. The campaign would launch with advertising explaining the link between weight gain and illness and reduced life expectancy, positioning this as an issue that could affect the majority of families in the future. strengths and weaknesses of change4life. 2003 - 2022 Diabetes.co.uk - the global diabetes community. Not listening to employees. In the examples below, you'll see the weakness followed by context: Personality Traits Example 1: ' I can be too critical of myself. Being detail oriented. An enormous amount of work was done by local authorities (LAs), primary care trusts (PCTs), strategic health authorities (SHAs), regional government offices and commercial and NGO partners to prepare for the public launch. (Walayat, 2010), By the government announcing that the primary care trusts are going to be closing it marked the first step towards the NHS becoming privatised. According to the new changes the government is planning to close 151 primary care trusts and have them replaced by GPs, the question that has been put forward by this proposal is that how much money is going to be spent on administration rather than health care? Anti-smoking campaigns uses advertising to put out their word to stop people smoking, a lot of different advertisements have been used which are directed to smokers. Biology. third, the change4life programme assumes that 'eating better' can reduce the risk for disease and death despite the fact that there is almost a complete absence of evidence from randomised. To tell workforces that Change4Life was coming, the CMO and Chief Nursing Officer wrote to every general practitioner and nurse, and the Secretary of State for Children, School and Families wrote to every headteacher, urging them to lend their support to the movement. Leadership skills. Strengths are the tasks you do easily and well. These included items like an activity book, information booklets, snakes and ladders game or a pedometer. Proven in 7 studies. These figures are worrying given that in 1993, when the first study was carried out, only 13% of men and 16% of women were classed as obese. 200,000 at-risk families who joined Change4Life were entered into a CRM programme, which comprised 4 separate packs of information and resources, designed around the calendar of family life and delivered to their homes. Launched in January 2009, Change4Life focuses on prevention and aims to change the behaviours and circumstances that lead to weight gain, rather than being a weight-loss programme for the already obese. First, the leaders' intention to focus on strengths. Find support, ask questions and share your experiences. (Everett, 2009), There are three marketing objectives that the campaign has the first is prevention-building attitudes, knowledge and skills that make safe sex more likely. The changes will be getting rid of the targets that say that operations are performed within 18 weeks and also seeing your doctor within 48 hours. There will be a Health Watch network where feedback will be gathered from patients. It will then go through whether enough is being done to promote healthy lifestyles. [270] According to DH, the campaign aims to inspire a societal movement in which everyone who has an interest in preventing obesity, including government, business, healthcare professionals, charities, schools, Character-based strengths - some examples include enthusiasm, courage, discipline, and a positive attitude. (BBC (a) 2011). 3. This will go through what might improve in the NHS due to changes and what will not improve. Competition. What do we know about the strengths and weakness of different policy mechanisms to in uence health behaviour in the population? Outside the CRM programme, the team realised there was considerable appetite among the public for interactive products and tools that would stimulate behaviour change and help them track the changes they were making. The evaluation from the first years activity made it clear that more targeted approaches would be needed for specific subsections of the community. The campaigns overall do give out a positive message to the public but now need to improve on how they are going to lower the rates of the health risks mainly in those who are living in poverty. (BBC, 2004), On the 1st July 2007, England introduced a new law to make all enclosed public places and workplaces smoke free. This equates to over one million mothers claiming to have made changes in response to the campaign, The number of mothers claiming their children do all 8 behaviours increased from 16 per cent at the baseline to 20 per cent by quarter 4, The proportion of families having adopted at least four of the behaviours has increased, suggesting the campaign has persuaded people with much less healthy lifestyles to make an effort to improve their health, Basket analysis found differences in the purchasing behaviour of 10,000 families who were most engaged with Change4Life relative to a control group. Box 10.1 Strengths of Population Health Monitoring. Sport and physical alliances, School Sports Partnerships and Food Forums have all got the Change4Life sub brands and are using both Bike4Life and Walk4life in their cycling and walking schemes. (Watts, 2009), Change4life tried to justify the partnerships by claiming that they want everyone to work together to fight obesity. Looking at the criticisms and the strengths of the agenda it has to be put forward that after all the years spent on interventions and other campaigns supporting people to change behaviour will the personal responsibility agenda work? Communication skills. If you understand your strengths and weaknesses as a manager, you can be a more self-aware leader and create a targeted strategy to develop and improve your skills. Change4Life was launched in 2009 as part of a national ambition set out in the government's Healthy Weight, Healthy Lives (2008). Shaun Bowen of B&B Studio had this to say: The advertising campaign for Change4Life uses shock tactics to focus our attention on the hidden nasties in our favourite foods. Before any national partner can work with Change4Life, they must sign the campaign Terms of Engagement. Already, around one-third of children and two-thirds of adults in England are overweight or obese. Think of an example of how this weakness affected your performance in the past. (Watts, 2009), The UK Public Health Association Chairman, David Hunter has warned that the governments 75 million Change4Life campaign will fail to stop the rising levels of obesity unless it develops a strategy to change long-term behaviour. If you fail to respond to the queries and doubts posted by your target audience, then your customers will feel ignored. Delegating. In conjunction with communications partners and the Central Office of Information (COI), using its Artemis forecasting tool, the following targets were developed for the first year of the campaign: Mobilising the network started in 2008, before any direct communication to the public. Delegating. This stage would seek to inspire people to believe that change is possible and convince them that change is already happening. Low confidence. In its first year, Change4Life focused on families, particularly those with children under 11. (Hadley, 2009), Statistics have shown that teenage pregnancy rates have fallen, according to data collected from the Office of National Statistics there was a fall of 3.9% of pregnancy rates of girls under the age of 18 in 2008 while pregnancy rate for under sixteen year olds fell 7.6%. Focusing on your strengths allows you to use those skills to perform at a high level. Many have complained that the culture and the increase of sex education promote promiscuity which makes it certain that people will transmit STIs or unwanted pregnancies. This helps you make decisions that better reflect your true self and make you happy. THE STRENGTH THAT'S ACTUALLY A WEAKNESS ANSWER "I'm a total workaholic. In keeping with the life course approach outlined in Healthy Lives, Healthy People: Our strategy for public health in England, the Change4Life programme will provide information, products and tools for Contributes to transparent, evidence-informed policy-making and consequently to good governance and . In consultation with the Healthy Weight, Healthy Lives Expert Advisory Group and policy team, the Chief Medical Officer (CMO) and key stakeholders (including the Food Standards Agency), the campaign team defined the behaviours that parents should encourage their children to adopt if they are to achieve and maintain a healthy weight: To make the behaviours real for people, partner agencies created user-friendly, memorable language for describing them, supplied tips that translated each behaviour into real situations to which target audiences could relate, and created a mechanism for promoting the behaviours as a set. (Watts, 2009), The department of health is now keen on getting corporate partners that the department seems to have forgotten the certain steps that need to be taken that can stop obesity such as protecting children from junk food marketing or forcing companies to use effective nutritional labelling. That report informed us that children and young people should undertake at least 60 minutes of moderate to vigorous physical activity per day - and this should include activity that uses . (Department of Health, 2010), The Change4Life advertising campaign has made the subject of weight and physical activity a hot topic and it urges us to make changes to our diet and levels of activity. Ability to deliver to customer commitments. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. Health Promotion through media campaigns can reach a large population in a relatively short period of time and therefore are efficient and effective. (BBC, 2010), The TPIAG is calling on the current government to invest in contraception, sex and relationship education, they have stated that the pregnancy rates will rise again unless there is sustained commitment and investment in contraceptive services, along with better sex education. (Kanigher, 2010), The sexual health campaign is in place to inform people to have safe sex to prevent sexual transmitted diseases (STIs) and unwanted pregnancies. Being detail oriented. A prime example are other high carbohydrate foods which provide little in the way of nutrition such as white breads, white rice and the countless other high calorie and low nutritional value convenience foods, such as pizzas, crisps, sausage rolls, buns and cakes, which are prominently placed in supermarkets and high street outlets such as Greggs. You're willing to work with others, socializing and sharing and creating a climate conducive to team-work. This is more problematic with the poor as it is said that poverty is the main risk factor for illnesses. Maria Koutroumpa, who is a 26-year-old market researcher, explained: Initiatives like these have been ever present in products such as cigarettes. Within these three marketing objectives there are six strands of activities which are for prevention-knowledge and education and communication and negotiation skills. If trends continue as forecast, by 2050 only 1 in 10 of the adult population will be a healthy weight. In its first year, Change4Life focused on families, particularly those with children under 11. Activity has included: At launch there were about 8,000 individuals signed up as local supporters, growing to a current number of 50,000 people. How you respond gives them a hint of your communication skills. Strengths Weaknesses Can be seen as a campaign against sugary and fatty foods all together which could impact people's health and mindset, increasing cases of unhealthy diets and anorexia (extreme cases) The "call to action" may only appeal to adults or parents as children would not download the app. They can subtly understand if you are balanced. This would include editorials in local press and radio advertising, detailing local services and events, and local people telling stories of how they managed to change their families behaviours. Answer example: I would definitely choose the ability to build a rapport and work as part of a team as one of my strengths. Earlier in my career, this led to burnout and negative self-talk. In response to the rise in obesity, the Government set out its ambition that, in future, all individuals will be able to maintain a healthy weight. Not only will the SWOT analysis provide the company or business with a salient direction, but it will also allow the said company or business the ability to see and evaluate . The Teenage Pregnancy Independent Advisory Group (TPIAG) has warned that the budget cuts and the changes in the NHS are going to threaten the current downward trend in teenage pregnancy. Examples of weaknesses ( if they aren't related to the job) include patience, organization, public speaking, being overly sensitive, delegating tasks, or specific programs. For the January 2016 Sugar Smart campaign, Public Health England designed an evaluation that tracked the impact of communications all the way through the AMEC valid metrics framework, proving its influence, not just on communications outputs and outtakes, but on robust outcomes, including . In order to create a robust evidence base, 7 per cent of the total marketing budget is being spent on research, monitoring and evaluation of campaign activity, and national partners are required to demonstrate how they will evaluate their own activity and to share any results with Change4Life. Understanding management strengths and weaknesses. Box 9 The bene ts of partnership working: the Change4Life campaign. Firstly, you need to remember that we all . The Big Five personality test is often used to help people identify their strengths and weaknesses in the workplace. The main marketing mechanic for this phase is a How are the kids? questionnaire on childrens health and activity, constructed around eight desired behaviours. The following are examples of strengths at work: Hard skills like "Ruby on Rails development," "Email marketing strategy," or "Data Analysis in Excel". This free app is part of the NHS' Change4Life campaign, you may have seen their adverts on the tele. When leaders . The proposed changes in the NHS will mean that the GPs will be getting 70 billion pounds annually. Ability to recruit top talent. The team consciously decided to avoid government branding, since research indicated that people were keener to be part of a movement owned by all, rather than prescribed by the Government. . It is quite possible that you may give them a hint of overconfidence or lack of confidence. This led to the creation of a three-year marketing strategy to drive, coax, encourage and support people through each stage of the behaviour change journey. Leadership skills. (Tasker, 2010), Lansley stated that the new government will aim to use more social media to get the message of Change4Life across rather than the traditional advertising campaigns and will make it less of a government campaign but a social movement, by asking charities and local authorities and the commercial sectors to get involved. The purpose of this is to get the GPs to manage most of the NHS budget to buy patient care from the NHS hospitals and clinics. The How are the kids? questionnaire was distributed to over five million at-risk households. Communication skills. (Pharmaletter, 2010), An important aspect of the proposal is that the health care providers will be paid according their performance, reflecting outcomes as well as activity and progress on outcomes will be supported by quality standards which are developed by National Institute for Health and Clinical Excellence (NICE). The cost of the programme is 1.4 billion, most of this will come over the next two years as more than 20,000 people from management and the staff from administration are being made redundant from the health authorities, primary care trusts and the Department of Health. 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